LATAM Airlines is set to revolutionize its LATAM Pass loyalty program in 2025 with the launch of LATAM Pass Bonuses, a new way to personalize the experience for its frequent flyers. This system lets members select additional benefits when they reach Qualifying Points milestones without impacting their progress toward new Elite categories.

What Are LATAM Pass Bonuses?

LATAM Pass Bonuses are milestones that members unlock by earning Qualifying Points during their annual qualification period. Each time a Bonus is unlocked, members can choose an extra benefit to complement their Elite category privileges.

The process is seamlessly managed through a dedicated app, coming soon to iOS and Android devices. The best part? Selecting a benefit does not reduce the balance of Qualifying Points, allowing members to continue progressing toward new goals.

Available Benefits

When unlocking a LATAM Pass Bonus, members can choose from various options, such as:

  • Extra Miles:
    • 350 additional miles on flights within South America.
    • 1,000 additional miles on flights outside South America.
  • Extra Qualifying Points:
    • 350 additional qualifying points on flights within South America.
    • 1,000 additional qualifying points on flights outside South America.
  • Seat Selection:
    • A voucher for one free standard seat selection on a flight.
  • Earning Miles on Ancillary Services:
    • Earn miles and qualifying points when purchasing ancillary services for flights.

LATAM Airlines plans to expand the available options throughout 2025 to offer even more choices to its members.

How It Works

  1. Earn Qualifying Points:
    Members accumulate points starting January 1, 2025, as part of their usual process to maintain or achieve new Elite categories.

  2. Unlock LATAM Pass Bonus Milestones:
    Reaching specific milestones grants the opportunity to select a benefit.

  3. Choose a Benefit:
    Members select their preferred benefit directly through the LATAM Pass app.

  4. Enjoy the Benefit:
    Chosen benefits will be available in the “My Rewards” section and can be used until March 31 of the following year.

Program Advantages

  • Flexibility: Members can tailor their rewards to suit their needs.
  • No Impact on Progress: Qualifying Points are not reduced when choosing a benefit.
  • Universal Access: All members, regardless of their Elite category, can participate.
  • Additional Perks: LATAM Pass Bonuses are exclusive and stack on top of Elite privileges.

Frequently Asked Questions

  • When does the program start?
    LATAM Pass Bonuses will be available starting January 2025.

  • How many benefits can I unlock?
    Members can unlock as many benefits as they achieve milestones.

  • Can these benefits be used on flights with other airlines?
    No, the benefits are exclusive to flights operated and marketed by LATAM Airlines and its affiliates.

  • Can I transfer my benefits to someone else?
    Some benefits, like seat selection, may be shared with companions on the same booking.

A New Level of Personalization

With LATAM Pass Bonuses, LATAM Airlines is redefining the experience for its frequent flyers, offering more control and flexibility to maximize every trip. This innovative program strengthens the airline’s commitment to its customers, ensuring that every journey is even more rewarding and tailored to their preferences.

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