Alaska Airlines is making big changes to its Mileage Plan loyalty program. As announced earlier in October, the airline is rolling out personalized rewards and milestone perks for members who fly at least 10,000 elite-qualifying miles.

These updates give Mileage Plan members more flexibility to choose the rewards that matter most, including:

  • Bonus miles
  • Free WiFi on board
  • Complimentary meals or snacks
  • One-time lounge passes
  • And other exclusive benefits

With these customizable rewards, Alaska Airlines Mileage Plan becomes even more attractive for frequent flyers in 2025.

Mileage Plan Launches Custom Perks and Rewards.

New Benefits for Alaska Airlines Credit Card Holders

If you hold an Alaska Airlines Visa Signature or Visa Business card, you’re in for some great updates—especially if you fly with Hawaiian Airlines:

  • 1 free checked bag for you and up to six guests on the same reservation (when booking with your Alaska card)
  • Coming summer 2025: Use your Alaska companion fare on Hawaiian Airlines flights within North America

Also, travelers with the Hawaiian Airlines World Elite Mastercard now get 2 free checked bags when flying on Alaska Airlines-operated routes.

Mileage Plan Launches Custom Perks and Rewards.

Elite Upgrades: More Comfort for Top-Tier Flyers

Starting April 24, MVP Gold 75K and MVP Gold 100K Mileage Plan members can select Extra Comfort seats for free when booking Main Cabin fares on Hawaiian Airlines. These seats offer extra legroom, priority boarding, and premium cabin service features.

Alaska + Hawaiian: More Ways to Earn and Redeem Miles

These perks are part of Alaska’s broader effort to build a unified loyalty program with Hawaiian Airlines. Over the coming months, travelers can expect:

  • More ways to earn Mileage Plan miles on Hawaiian flights
  • The ability to redeem miles across both airlines
  • Status matching between Mileage Plan and HawaiianMiles
  • A single, streamlined loyalty experience coming later this summer

Maximize Your Mileage Plan Miles

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