2025 is a strong year in aviation and air travel, and it’s also impacting loyalty programs and frequent flyer miles faster than ever. Airlines are profiting more than ever from their frequent flyer programs, almost turning into banks with very special, unpredictable, and hard-to-understand miles. With plenty of recent changes announced, it’s always good to reassess your strategy every year. Choosing the best frequent flyer program can be daunting, but this curated list of favorites for 2025 provides a great starting point.

The SAS EuroBonus Millionaire challenge may be over, but the journey to incredible travel experiences with your EuroBonus points is just beginning! Dozens of adventurers took on the challenge to fly with at least 15 different SkyTeam airlines in pursuit of one million EuroBonus points. At AwardFares, we want to celebrate your participation and help you make the most of your hard-earned EuroBonus points.

From December 8th to 27th, Germán (our Head of Growth) will be participating in SAS’s EuroBonus Millionaire challenge, attempting to earn one million EuroBonus points by flying 15+ different SkyTeam airlines. You can follow German’s journey in real-time via Instagram, trip reports on our Blog, and our YouTube channel.

Scandinavian Airlines (SAS) is taking a bold step in connecting Scandinavia to Asia with the announcement of its first-ever direct route from Copenhagen to Seoul. Starting September 12, 2025, travelers will enjoy regular direct flights between these two vibrant regions, marking a milestone as the first nonstop service between Scandinavia and South Korea.

The American Express (Amex) 2-for-1 vouchers continue to be a unique benefit for SAS Amex cardholders in Sweden and Norway. These companion vouchers allow the cardholder to book a second ticket for a companion using only points, making it a powerful tool for maximizing EuroBonus rewards.

SAS released a new campaign for Sweden, Norway and Denmark, with discounted tickets for EuroBonus members: 25% discount on domestic award flights. The offer applies to one-way and return journeys in SAS Go Bonus and SAS Plus Bonus, for travel between January and March (2025). And as usual, children 2-11 years old get 50% of the point price, even on the already discounted price.

SAS launched new discounted tickets for EuroBonus members: 30% discount on award flights to/from selected destinations in the USA and Japan. The offer applies to one-way and return journeys in SAS Go Bonus, for travel during January and February (2025). And as usual, children 2-11 years old get 50% of the point price, even on the already discounted price.

I just booked a completely crazy trip to collect 1 million EuroBonus points, thanks to SAS’s new promotion. When I first read about it, I thought it was both insane and surely super difficult.

SAS launched the conscious traveler program at the beginning of the year, and one of the rewards for completing it was a reusable bag tag. They opened up to order the tag back in June and of course I ordered one as soon as it was available. It took a while for them to be delivered, but they arrived just in time for a recent trip, and while I didn’t need to check in luggage, I took the chance to try out this new system.

The recently announced challenge/campaign by SAS, “EuroBonus Millionaire”, lets you earn up to 1 million EuroBonus points by flying with SkyTeam partners before the year ends. Right after the announcement, we received many questions about building feasible itineraries. The rules seem clear, but there are several details, considerations and restrictions to take into account if you are going for the 1 Million Point challenge. With numerous airlines and destinations available, it can be hard to know where to start.

SAS has officially joined SkyTeam, and they’re celebrating with a (almost never seen) challenge that could make you a EuroBonus Millionaire! This quarter, the more you explore the world with SkyTeam partners, the more points you rack up. Good news: award flights count too!