Alaska MileagePlan

When Atmos Rewards launched, I’ll admit I was both surprised and curious. As someone who has been following loyalty programs for years—and even booked a 2-day run Stockholm–Tokyo–Doha–Milan–Madrid just to try QSuites using Mileage Plan miles—I wanted to see whether Alaska and Hawaiian’s new unified program would live up to its legacy.

Alaska Airlines has officially launched Atmos Rewards, retiring the iconic Mileage Plan name and fully integrating the HawaiianMiles program into a single, supercharged platform. It’s rare to see frequent flyer programs going through such drastic changes or rebrands. This is a fundamental transformation that introduces new features, a new premium credit card, and aligns with Alaska’s plan to position the group as a global airline powerhouse.

The acquisition is complete: Alaska Airlines and Hawaiian Airlines are officially joining forces. This monumental deal creates a stronger #5 carrier in the U.S. and promises to reshape travel between the mainland and the Pacific. For millions of frequent flyers, the biggest question has been: what happens to my miles and status?

Alaska Airlines’ latest Global Getaways sale is live for Mileage Plan members. Under the “Taste the World” theme, you can book award seats at up to 50% off to six culinary hotspots. From street food in Bangkok to empanadas in Buenos Aires, these discounted awards start at just 10,000 miles one-way.

Alaska Airlines is adding a new way to travel to the Philippines, and it’s powered by points. Philippine Airlines is now the 32nd global partner in the Alaska Mileage Plan, opening up new opportunities to earn and redeem miles across the Pacific.

The recent merger between Hawaiian Airlines and Alaska Airlines has opened up exciting opportunities in the frequent flyer world. With the ability to transfer miles between HawaiianMiles and Alaska’s Mileage Plan at a 1:1 ratio, the possibilities for booking award flights have expanded significantly.

Alaska Airlines is offering a fast track to MVP elite status for Mileage Plan members who fly to Australia or New Zealand in 2025.

Alaska Airlines is making big changes to its Mileage Plan loyalty program. As announced earlier in October, the airline is rolling out personalized rewards and milestone perks for members who fly at least 10,000 elite-qualifying miles.

Alaska Airlines has launched a new promotion exclusively for Mileage Plan members, offering up to 50% off award flights to select global destinations. Here’s the recap with all the details.

Booking Qatar Airways Qsuites Business Class with Alaska Airlines’ Atmos Rewards points (ex-Mileage Plan) is one of the best ways to experience one of the world’s most luxurious Business Classes at a fantastic value. While the loyalty program’s name has changed from Mileage Plan to Atmos Rewards, its incredible value for partner redemptions remains. Qsuites offer fully enclosed suites, lie-flat beds, and top-tier service, making them feel more like First Class than Business. As Qatar Airways is part of the Oneworld alliance, booking with Atmos Rewards provides unique opportunities, often at lower point rates than other programs.

Alaska Airlines and Hawaiian Airlines have officially begun integrating their frequent flyer programs, offering status matching, reciprocal mileage earning, and new elite perks. These changes are the start of a single combined loyalty program, expected to launch later in 2025. For now, these updates bring immediate benefits to frequent flyers of both airlines. Let’s break down what’s new and how it impacts travelers.

2025 is a strong year in aviation and air travel, and it’s also impacting loyalty programs and frequent flyer miles faster than ever. Airlines are profiting more than ever from their frequent flyer programs, almost turning into banks with very special, unpredictable, and hard-to-understand miles. With plenty of recent changes announced, it’s always good to reassess your strategy every year. Choosing the best frequent flyer program can be daunting, but this curated list of favorites for 2025 provides a great starting point.